Question 1

How do I sign up? Do I need an account?

Accepted Answer

Yes, you’ll need to create a free account to browse our full inventory of boards. Signing up is quick and easy, all we need is your name and email. Once registered, you can view available boards, request quotes, and book campaigns seamlessly.

Question 2

What is "Outdoor" advertising?

Accepted Answer

"Outdoor" or "Out-of-Home" (OOH) advertising is simply any advertising that reaches people when they are outside of their homes. It includes everything from giant roadside billboards and ads on buses to screens in airports, train stations, and elevators.

Question 3

What's the difference between static and digital billboards?

Accepted Answer

Static Billboards : A single, printed ad for your whole campaign. Simple and effective.  Digital Billboards (DOOH) : Multiple ads on a rotating LED screen. We make it easy to upload and change your ad anytime.

Question 4

What are the standard billboard sizes in the U.S.?

Accepted Answer

While sizes vary, the most common U.S. standard sizes include: 
•  Bulletins (14' x 48') : Large-format billboards found on major highways. 
•  Posters (10'6" x 22'8") : Medium-sized billboards common in urban areas. 
•  Junior Posters (5' x 11') : Smaller billboards used to target specific communities.

Question 5

Why should I use a billboard?

Accepted Answer

In a world of digital noise and ad-blockers, billboards are unskippable. They offer massive, real-world impact that builds brand awareness and trust 24/7. They are a powerful and straightforward way to get your message seen by a broad audience and drive online searches for your brand.

Question 6

How much does it cost to rent a billboard?

Accepted Answer

We provide  clear, transparent pricing . Costs depend on location, size, and duration. For example, a billboard on a major freeway in Los Angeles will cost more than one in a rural area. Our platform shows you upfront pricing.

Question 7

How is the pricing of digital billboards determined?

Accepted Answer

Digital billboard pricing is based on your  share of screen time . A digital screen displays ads in a loop (e.g., 8 ads in a 64-second loop), and you buy a "slot" in that loop. The cost depends on the billboard's location, traffic volume, and demand.

Question 8

How much is bus advertising or transit advertising?

Accepted Answer

The cost varies widely based on the market and format. A single poster inside a New York City subway car might be a few thousand dollars, while wrapping an entire bus in Chicago can cost tens of thousands.

Question 9

What payment methods do you accept?

Accepted Answer

We make payments easy and secure. You can pay for your campaign directly on our platform with any  major credit or debit card  (Visa, Mastercard, Amex). All payments are processed securely through  Stripe , a global leader in online payments, so your information is always safe.

Question 10

What is the process for booking a billboard?

Accepted Answer

We've made it incredibly simple. It's just  four easy steps :  
1.  Find  your billboard on our map. 
2.  Plan  your campaign dates. 
3.  Upload  your artwork. 
4.  Launch ! We handle the rest.

Question 11

How do I know if a billboard is available?

Accepted Answer

Digital Billboards : Availability can be checked very quickly, we will confirm within 24 hours if you cant confirm online
Static Billboards : The current advertiser often has the first option to renew. But we make finding out simple: when you request a static board,  we immediately contact the owner to confirm its availability  for your dates. We do the legwork and typically have an answer for you within 1-2 business days.

Question 12

How long does a billboard campaign run?

Accepted Answer

We offer flexible options. 
Static Billboards : The standard minimum booking is  four weeks (28 days) . 
Digital Billboards : You can book a campaign for as short as  one day , which is perfect for events or short-term promotions.

Question 13

What's an impression?

Accepted Answer

An impression is an opportunity for one person to see your ad. In the U.S., the official measurement system from  Geopath  provides audited reports on impressions, reach, and frequency, giving you a clear and standardized way to understand your audience size.

Question 14

How do I measure billboard performance and ROI?

Accepted Answer

Beyond the standard Geopath impression reports, you can track direct response. We recommend using a unique  QR code, website URL, or promo code  on your ad—it's an easy and effective way to see how many people are acting on your message.

Question 15

What's programmatic advertising?

Accepted Answer

We make this simple: it's the  automated, smart way to buy digital billboard space . Think of it like buying ads online, but for giant screens in the real world. You can set rules to automatically show your ad at specific times or in certain weather, making your campaign incredibly efficient.

Question 16

Can I target specific demographics?

Accepted Answer

Yes. While you can't target individuals like you do online, you can target locations where specific demographics are highly concentrated. Using advanced audience data, we can help you find billboards that over-index for your target audience. 
 Examples include:
• Targeting high-income households near affluent neighborhoods or golf clubs. 
• Targeting college students on routes leading to university campuses. 
• Targeting families near parks, schools, and shopping centers.  
This is a more advanced strategy, so get in touch and our team can help build a custom plan for you.

Question 17

I want to run a campaign that targets specific business districts during morning and evening commutes, but switches to entertainment districts on nights and weekends. Can you help me build this complex schedule?

Accepted Answer

Yes, absolutely. This is a powerful strategy called dayparting and location-based targeting, and it's one of the key benefits of programmatic digital out-of-home (pDOOH). We can help you build a custom schedule that targets specific areas at different times to maximize your budget and reach the right audience at the right moment. Because this involves detailed planning, please get in touch with our team to discuss your specific goals.

Question 18

Can you help me develop a dynamic creative concept that changes based on live data, such as weather, traffic conditions, or the score of a local sports game?

Accepted Answer

Yes. This is called dynamic creative optimization (DCO), and it's an advanced feature of digital out-of-home advertising. We can help you set up campaigns where the creative automatically changes based on real-time data triggers. For example, a clothing brand could show ads for raincoats when it's raining, or a restaurant could promote delivery during heavy traffic. This type of campaign requires custom setup, so please contact our support team to explore the possibilities.

Question 19

What are the artwork specifications and timelines?

Accepted Answer

Just send us your design  10 days  before launch. We accept standard file types (PDF, TIFF, JPEG). Don't worry about the technical stuff—our team will check your artwork to help you make sure it's perfect and ready for printing or digital display.

Question 20

How can I use AI to do my artwork?

Accepted Answer

AI tools like Midjourney or DALL-E can be great for brainstorming ideas or creating unique images. However, it's crucial that the final artwork is  high-resolution  enough for a large format. You also need to check the AI service's copyright rules. Our team can advise on this.

Question 21

Can I use Canva to design my billboard?

Accepted Answer

Yes, you can , but it's important to set it up correctly for professional printing. Canva's default settings are for screens (RGB color), but print requires a different profile ( CMYK color ). It can be technical, but don't worry— we can provide a simple Canva template  with the correct size and settings for your chosen billboard. We'll also review your final design to ensure it's print-ready.

Question 22

Can I move my ad to different locations?

Accepted Answer

Yes . For static billboards, this is called a  rotary program . We can easily arrange for your printed vinyl ad to be moved to different pre-selected locations during your campaign to maximize your reach across a market.

Question 23

Can I reuse my billboard vinyl?

Accepted Answer

Yes . We can arrange to have your vinyl saved after your campaign, making your next launch even simpler and more affordable.

Question 24

Why should my retail store use a billboard?

Accepted Answer

Billboards are excellent for driving foot traffic. They build brand awareness on a massive scale and can announce sales, new arrivals, or seasonal promotions to a broad local audience. Placed strategically near your location, they act as a direct signpost, guiding customers to your door.

Question 25

Will a billboard work for my restaurant?

Accepted Answer

Absolutely. Billboards are perfect for capturing the "I'm hungry now" crowd. A delicious-looking image of your signature dish can be incredibly persuasive, especially when placed along major commuter routes or in busy entertainment districts.

Question 26

How can a billboard benefit my car dealership?

Accepted Answer

Billboards build brand trust and presence in a local market. They are perfect for showcasing your latest models, advertising financing deals, or promoting your service center. For a dealership, being a recognized name in the community is essential, and billboards help establish that status.

Question 27

Why should a real estate agent invest in a billboard?

Accepted Answer

Billboards establish you as the dominant agent or development in a specific neighborhood. They build name recognition, so when someone is ready to buy or sell, your name is the first one that comes to mind. For new developments, they create buzz and direct potential buyers to your sales office.

Question 28

Is a billboard appropriate for a healthcare practice?

Accepted Answer

Yes, when done professionally. Billboards can promote specific services (e.g., dental implants, maternity wards, emergency services), build the reputation of a hospital, or introduce new specialists to the community. The goal is to build trust and awareness.

Question 29

Why use billboards to promote an event?

Accepted Answer

Billboards create a sense of scale and excitement that digital ads can't always match. Seeing a massive poster for a concert or festival makes it feel like a major cultural event. They are perfect for building hype and driving last-minute ticket sales.

Question 30

What are the rules for billboard advertising in the U.S.?

Accepted Answer

The industry is guided by federal, state, and local laws, most notably the  Highway Beautification Act . Content is also guided by industry best practices from the  OAAA (Out of Home Advertising Association of America) . We review every ad to ensure it's fully compliant, so you don't have to worry about the legal details.

Question 31

What are the most expensive billboards in the U.S.?

Accepted Answer

The most iconic and expensive billboards are in  New York's Times Square  and on the  Sunset Strip in Los Angeles . A single, prominent digital screen in these locations can cost from $100,000 to over $400,000 for a four-week period due to the massive, global audience they command.

Question 32

What are some creative outdoor ad examples?

Accepted Answer

We love bilboards: check our our Pinterest board here:  Billboards America Pinterest

Question 33

Why are you making outdoor advertising simple?

Accepted Answer

Because for too long, booking an effective outdoor campaign has been a slow, complex process reserved for big companies with big budgets. We believe it's one of the most powerful ways to get a message seen, and that opportunity should be accessible to everyone. Our platform removes the complexity, making it fast, transparent, and easy for any U.S. business to launch a great campaign.

Question 34

How is OOH different from DOOH?

Accepted Answer

DOOH (Digital Out of Home) advertising uses digital screens instead of printed posters or vinyl. With Billboards America, you can run DOOH campaigns that update in real time, rotate multiple creatives, and target audiences by time of day or even weather.

Question 35

Why should I use Billboards America instead of managing OOH advertising on my own?

Accepted Answer

Billboards America simplifies the entire process. We connect you to thousands of billboard and digital OOH companies across the U.S., so you don’t have to negotiate with each one individually. Our platform helps you plan campaigns, secure competitive rates, and manage everything from one place.

Question 36

What are programmatic OOH ads?

Accepted Answer

Programmatic OOH is the automated buying of outdoor ad space using digital platforms. Through Billboards America, you can access programmatic OOH to deliver ads at the right time and place, much like online advertising but across real-world billboards and screens.

Question 37

What are the benefits of digital out of home advertising?

Accepted Answer

Digital out of home advertising gives flexibility — you can update campaigns instantly, run multiple creatives in rotation, and reach people with eye-catching visuals. Billboards America offers access to premium DOOH screens across major U.S. cities, helping you get in front of the right audience.

Question 38

How do I find outdoor media billboard companies?

Accepted Answer

Instead of contacting dozens of companies yourself, Billboards America does the hard work for you. We partner with outdoor media billboard owners nationwide so you can browse, compare, and book from one central platform.

Question 39

What is programmatic DOOH?

Accepted Answer

Programmatic DOOH combines digital screens with automated buying. With Billboards America, you can use data such as location, weather, or time of day to optimise your campaign in real time, ensuring maximum impact with your budget.

Question 40

How much does OOH advertising cost?

Accepted Answer

Costs vary depending on format, location, and duration. A static billboard may cost a few thousand dollars a month, while premium digital screens in high-traffic areas can cost more. Billboards America helps you compare options and choose the right sites within your budget.

Question 41

What types of companies use OOH advertising?

Accepted Answer

Businesses of all sizes use OOH — from local shops promoting nearby services to global brands running national campaigns. Billboards America provides access to OOH and DOOH opportunities that fit both small business budgets and enterprise-scale campaigns.

Question 42

Can OOH advertising be targeted?

Accepted Answer

Yes. Traditional OOH is based on location and reach, but Billboards America also offers programmatic OOH and DOOH targeting. This allows you to refine campaigns by demographics, behaviours, or live triggers such as traffic conditions or weather.

Question 43

How much do billboards cost in Houston?

Accepted Answer

Prices depend on various factors, including billboard type, location, traffic, visibility, and season. To get accurate rates, provide your desired dates and target areas or get in touch with us for a detailed quote.

Question 44

How much do billboards cost in Austin?

Accepted Answer

Prices depend on various factors, including billboard type, location, traffic, visibility, and season. To get accurate rates, provide your desired dates and target areas or get in touch with us for a detailed quote.

Question 45

What types of billboards are available for advertising in Los Angeles?

Accepted Answer

Los Angeles offers a variety of billboard types, including traditional static billboards, digital billboards, and mobile billboards. We provide access to many of these options, helping businesses find the best format to suit their campaign goals.

Question 46

How much does it cost to rent a billboard in Los Angeles?

Accepted Answer

Billboard costs vary widely depending on location, size, and duration. In Los Angeles, prices typically range from $1,500 to $30,000 per month. We offer competitive pricing and can help you find options that fit your budget.

Question 47

Where are the most popular billboard locations in Los Angeles?

Accepted Answer

High-traffic areas such as Sunset Boulevard, Hollywood, Downtown LA, and along major freeways like the I-405 and I-10 are prime billboard spots. We offer extensive listings in the key locations of Los Angeles.

Question 48

How Much Does Billboard Advertising Cost In Chicago?

Accepted Answer

Billboard advertising costs  in Chicago vary depending on location, size, type (digital or static), and duration. On average, prices range from $1,200 to $15,000 per month. Premium locations near downtown or high-traffic areas typically command higher rates. Many billboard providers offer customized pricing based on your campaign needs.

Question 49

Where are the most high-traffic billboard locations in Chicago?

Accepted Answer

High-traffic billboard locations in Chicago include areas along major expressways like I-90, I-94, and the Dan Ryan Expressway, as well as popular neighborhoods like The Loop, River North, and Near West Side. Billboards near shopping districts and entertainment hubs also receive substantial visibility.

Question 50

Do you offer digital and static billboards in Chicago?

Accepted Answer

Yes, both digital and static billboard options are available in Chicago. Digital billboards allow dynamic, rotating ads with vibrant displays, while static billboards feature printed advertisements. You can choose either format depending on your campaign goals and budget. Explore both the  billboard pricing  now!

Question 51

Can I target billboard advertising near O’Hare or Midway airports in Chicago?

Accepted Answer

Absolutely! Billboard advertising near O’Hare and Midway airports is highly effective for reaching travelers and airport commuters. These locations offer high visibility to a diverse audience, and many billboard providers have premium spots available close to these airports.

Question 52

How far in advance should I book billboard advertising in Chicago?

Accepted Answer

It’s recommended to book your billboard advertising at least 1 to 3 months in advance, especially for premium locations or during peak advertising seasons. Early booking ensures you secure the best locations and allows time for ad design and approval processes. You can even book our  OOH Advertising  in Chicago.

Question 53

How Much Does Billboard Advertising Cost In Houston?

Accepted Answer

Houston  Billboard advertising costs  vary based on location, size, ad duration, and whether you choose digital or static formats. On average, prices range from $1,000 to $12,000 per month. Prime spots near Uptown, Downtown, or along major highways like I-10 and I-45 may have higher rates. Most billboard providers offer flexible pricing based on your campaign goals and budget.

Question 54

Where are the most high-traffic billboard locations in Houston?

Accepted Answer

High-traffic billboard locations in Houston include major highways like I-10 (Katy Freeway), I-45, I-69/US-59, SH-288, and the 610 Loop. Popular neighborhoods such as Downtown, Midtown, The Heights, Montrose, and the Galleria/Uptown area also offer strong visibility. These locations attract daily commuters, event-goers, and tourists alike.

Question 55

Do you offer digital and static billboards in Houston?

Accepted Answer

Yes, we offer both digital and static billboard options across Houston. Digital billboards provide eye-catching, dynamic content that can be updated in real-time, while static billboards offer constant visibility at a lower cost. Choose the format that best aligns with your advertising strategy. Explore  digital and static billboard pricing  in Houston today!

Question 56

How far in advance should I book billboard advertising in Houston?

Accepted Answer

We recommend booking your Houston billboard ad 1 to 3 months in advance, especially for high-demand locations or during major city events. Early booking ensures better location options, smoother ad production, and stronger campaign planning. Start planning your  OOH advertising  campaign in Houston today.  Contact us  for availability and rates in Houston.

Question 57

How Much Does Billboard Advertising Cost In Phoenix?

Accepted Answer

Phoenix  billboard advertising costs  vary depending on location, size, duration, and whether you're using digital or static formats. On average, prices range from $900 to $10,000 per month. Premium locations near Downtown Phoenix, Tempe, Scottsdale, or along major freeways like I-10, Loop 202, and Loop 101 may have higher rates. Most providers offer flexible pricing tailored to your campaign goals and desired reach.

Question 58

Do you offer digital and static billboards in Phoenix?

Accepted Answer

Yes, we offer both digital and static billboard options throughout Phoenix. Digital billboards allow for real-time updates and multiple rotating creatives, ideal for campaigns that need flexibility and high impact. Static billboards, on the other hand, offer consistent 24/7 exposure at a lower cost. Explore  digital and static billboard pricing  in Phoenix today!

Question 59

How far in advance should I book billboard advertising in Phoenix?

Accepted Answer

We recommend booking your Phoenix billboard ad 1 to 3 months in advance, especially if you're targeting busy corridors or planning around major events like Spring Training, college football games, or downtown festivals. Early booking helps you secure the best locations and ensures smooth ad production and approvals. Start planning your  OOH advertising  campaign in Phoenix.  Contact us  now for location availability and custom rates.

Question 60

How Much Does Billboard Advertising Cost in Philadelphia?

Accepted Answer

Philadelphia  billboard advertising costs  can vary significantly based on location, format (digital or static), size, and campaign duration. On average, monthly rates range from  $1,000 to $12,000 . Premium placements such as those near  Center City, University City, along I-95, I-76, or the Schuylkill Expressway  tend to command higher rates due to heavy traffic and visibility. Custom pricing is often available to match your campaign objectives and target audience.

Question 61

Do you offer digital and static billboards in Philadelphia?

Accepted Answer

Yes, we provide both digital and static billboard options across Philadelphia. Digital billboards are ideal for time-sensitive or multi-message campaigns thanks to real-time updates and rotating creatives. Static billboards provide round-the-clock brand exposure and are a cost-effective solution for long-term campaigns. Browse available inventory and compare  digital and static billboard pricing  in Philadelphia today!

Question 62

How far in advance should I book billboard advertising in Philadelphia?

Accepted Answer

We recommend booking your Philadelphia billboard ad 2 to 3 months in advance, particularly if you're targeting high-demand areas or planning around major events like sports games at Lincoln Financial Field, concerts, or large-scale festivals like Made in America. Early booking ensures access to prime locations and allows ample time for creative approval and production.  Reach out  today to check availability for your Philadelphia campaign.

Question 63

How Much Does Billboard Advertising Cost in San Antonio?

Accepted Answer

Billboard advertising costs  in San Antonio vary depending on location, billboard type, size, and campaign duration. On average, you can expect to pay between $850 and $9,000 per month. Rates tend to be higher in high-traffic areas such as Downtown San Antonio, The River Walk, Alamo Heights, and along major highways like I-10, I-35, and Loop 410. Custom quotes are available to match your campaign goals, target audience, and budget.

Question 64

Do you offer digital and static billboards in San Antonio?

Accepted Answer

Yes, we offer both digital and static billboard advertising throughout San Antonio. Digital billboards are ideal for dynamic, time-sensitive messaging with the ability to rotate multiple creatives. Static billboards provide continuous visibility and are often preferred for long-term branding campaigns at a lower cost. Contact us today to explore  digital and static billboard pricing .

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