Instant Book.

Programmatic DOOH is a way of buying time on digital screens through an automated marketplace instead of negotiating directly with each screen owner. You set a budget, dates, and screens, and the system buys individual ad plays in real time. It is how Instant Book can put you on hundreds of thousands of screens without a single phone call.

You choose a location, set your dates and budget, select at least three screens, pay, and upload your creative. Your budget is converted into ad plays that are delivered across your screens for the duration of your campaign. Once your creative passes review, it goes live automatically.

A traditional booking reserves one specific billboard exclusively for your campaign dates, with a proposal, a contract, and printing or scheduling lead time. Instant Book buys shares of time on digital screens programmatically, so there is no proposal stage, no contract negotiation, and no waiting. Traditional gives you guaranteed ownership of a location. Instant Book gives you speed, flexibility, and reach across many screens for the same money.

Far more than billboards. The network spans roadside digital billboards and urban panels, transit screens including airports, bus shelters, and rail stations, retail screens in malls, gas stations, and convenience stores, entertainment venues like bars, casinos, and sports venues, gyms, salons, and wellness venues, medical waiting rooms, office and university buildings, and residential building lobbies.

Open the map, tap Start Instant Book, and the five step wizard walks you through location, dates and budget, screen selection, payment, and creative upload. Billy, our AI media planner, can also plan and book a campaign for you in chat.

You set the budget. The minimum campaign spend is $250, and your money buys ad plays across your selected screens. There are no production, printing, or installation costs on top.

Around 5 minutes to complete checkout, and your ad typically starts playing the same day once creative review is complete. If you book in the morning, your ad can be live tonight.

An impression is one person seeing one airing of your ad. If your ad plays once on a gas station screen and 32 people are standing nearby, that is 32 impressions from a single play. Impression counts come from independent audience measurement, things like vehicle traffic counts, foot traffic data, and venue visitation, so they represent real people likely to see the screen, not just how many times the ad ran. Every Instant Book screen shows its estimated weekly impressions, and your campaign budget is spent buying impressions across your chosen screens.

A play is one airing of your ad on a screen, one slot in the screen’s rotation. An impression is one person seeing that airing. One play almost always delivers many impressions: a highway billboard airing might be seen by a few hundred passing drivers, while a doctor’s office screen airing might be seen by a dozen waiting patients. That is why a roadside billboard costs more per play than an indoor screen, you are paying for the eyeballs, not the airing. During checkout we show you both numbers, estimated impressions and estimated plays, for your whole campaign.

CPM is the advertising industry’s standard price unit: the cost per thousand impressions. If a screen has a $10 CPM, then $10 buys 1,000 people seeing your ad. CPM is what makes very different screens comparable, you can weigh a big highway billboard against a network of gym screens on the same basis. Instant Book shows the CPM alongside the cost per play on every screen card, and because you pay by impressions, a $500 budget at an average $10 CPM delivers roughly 50,000 impressions no matter which mix of screens you pick.

No. Instant Book is fully self-serve end to end. If you want help, Billy, our AI media planner, is available 24/7, and our human team is an email away at sales@billboardsamerica.com.

Most Instant Book screens run a static image, and many also accept short video. Because screens come in many resolutions, we show you the exact pixel dimensions for every screen you book at the upload step, and one landscape plus one portrait version of your ad will cover almost every screen in the network. No printing, no shipping, no production costs.

Yes. Because the screens are digital, you can swap artwork during your campaign, for example updating an offer or promoting a weekend event.

Yes. Some screens restrict categories such as alcohol, gambling, cannabis, and political advertising, and every ad must meet our content policy. You will be shown any restrictions that apply to your selected screens and asked to accept the booking terms before payment.

Read the full booking terms and conditions.

Every campaign reports delivered plays and estimated impressions, so you can see exactly what your budget bought.

If you want to own a specific location outright, browse the full inventory of bulletins, posters, transit, and airport sites on our map and request a proposal in one click. Instant Book and traditional bookings work side by side.

Outdoor is the classic out-of-home category: screens positioned outside for passing traffic and pedestrians. In Instant Book this covers roadside and highway digital billboards, spectaculars in landmark positions, urban panels at street level, digital bus shelters, and junior posters. If you picture a billboard, this is the category, and it is the strongest choice for broad local reach and drive-by frequency.

Transit screens reach people while they travel. The category includes airport screens in terminals and gate areas, screens on and in buses, subway and train station displays, taxi and rideshare screens (both in-car TVs and rooftop toppers), and ferry terminals. Transit audiences have long dwell times, a captive wait, and a high share of business travelers and commuters.

Retail screens meet shoppers at the point of purchase. The category includes gas station pump-top displays, convenience store screens, grocery stores, liquor stores, shopping mall panels, pharmacies, dispensaries, and parking facilities. Retail is powerful for offers and impulse-driven messages because the viewer is already out spending money, often minutes from your business.

Entertainment screens reach people during leisure time, when they are relaxed and receptive. The category spans bars, night clubs, casual dining restaurants, quick service restaurants, movie theaters, sports venues, music venues, comedy clubs, hotels, golf courses, and recreational locations. Great for hospitality, events, food and beverage, and any brand that wants to be part of a night out.

These are screens inside gyms, salons, and spas. Audiences here have exceptional dwell time, a 45 minute workout means repeated exposure to your ad, and the venues skew toward health-conscious consumers with disposable income.

Point of Care screens sit in medical settings: doctor office waiting rooms, veterinary offices, hospitals, and pharmacy waiting areas. Patients wait an average of 15 to 20 minutes with little else to look at, which makes this category ideal for health, insurance, legal, and family-oriented messages.

Office screens live in commercial building lobbies and elevators, reaching professionals repeatedly through the workday. Education screens are on school, college, and university campuses, reaching students and staff. Together they are a strong fit for B2B services, recruitment, food delivery, and youth brands.

Screens in government venues such as DMV waiting areas and military bases. DMV audiences are a true cross-section of the driving public with long, captive wait times, a natural fit for insurance, legal, and automotive advertisers.

Screens inside banks and financial venues. Viewers are actively managing money at that moment, which suits financial services, real estate, insurance, and professional services messages.

Screens in apartment complex lobbies, elevators, and amenity spaces, plus retirement communities. You reach the same residents daily where they live, ideal for local services, food delivery, healthcare, and anything neighborhood-scale.