Poster
Formats types and sizes
Formats types and sizes
Posters
Posters are mid-size billboards designed for urban and suburban streets where vehicular and pedestrian traffic is high. Slightly smaller than bulletins but far more numerous, they’re ideal for local and regional campaigns that need both reach and frequency.
Typically measuring 12 feet high by 25 feet wide, posters deliver 300 square feet of vibrant advertising space. Their balance of visibility and coverage makes them a popular choice for brands aiming to dominate a neighbourhood or corridor.
Understanding the different billboard formats especially posters is essential for building effective, data-driven campaigns that reach your target audience where they live, shop, and commute.
Medium-format static structures located on arterial roads, commuter routes, and busy suburban corridors
Designed for repeated daily exposure among drivers and pedestrians
Excellent for regional and retail campaigns, targeting audiences closer to the point of purchase
Highly effective in rotary programs, allowing your campaign to rotate across multiple sites for broader reach and recall
How do I select the right poster for my business?
With our demographic overlays and mapping tools, you can identify the most effective poster locations for your target audience in seconds.
There are two main ways to find the right poster:
Use our Audience Overlay filter – Overlay billboard maps with U.S. Census data to match your ideal customer profile. Filter by age, gender, cultural heritage, income, education, religion, or marital status. Combine multiple data layers to pinpoint prime exposure zones.
Ask Goaty – Our AI assistant can automatically recommend poster locations that balance high traffic, audience match, and cost-effectiveness.
Poster setup
Setup artwork at 10% of final print size:
762 mm × 366 mm @ 300 ppi
Selecting the right billboard format depends on your campaign goals, audience, and budget.
Here’s a quick guide:
Objective Ideal Format Typical Placement National Reach Bulletins, Digital Billboards Highways & Interstates Regional Focus Posters Urban/Suburban Arteries Local Engagement Junior Posters, Wallscapes Neighbourhoods & Retail Zones High-Impact Branding Spectaculars Iconic Landmarks
Would you like me to do junior posters next in the same structure (local, 6x12 ft neighbourhood format)?
Or
