Spectacular.

Formats types and sizes

Large Format Spectacular20x60 Feet .

Varied Dimensions — Custom Large-Scale Installations

Spectaculars are the pinnacle of out-of-home advertising — large-scale, custom-built displays that dominate America’s most visible cityscapes. Positioned in premium locations like Times Square, the Las Vegas Strip, and downtown Los Angeles, they’re designed to turn brands into landmarks.
There’s no fixed size for a Spectacular. Most range between 20x60 feet to full-building wraps, offering unmatched visibility and creative freedom. These installations deliver iconic brand exposure and make your message impossible to ignore.
Understanding how Spectaculars elevate brand awareness helps you plan high-impact campaigns that deliver both prestige and measurable results.

Features

Premium, large-format displays in major city centres, entertainment districts, and high-traffic corridors

Available in static or digital executions

Supports custom extensions, 3D builds, lighting, and animation for maximum creative impact

Ideal for brand launches, high-profile events, and national campaigns

Generates exceptional dwell time and organic reach through social sharing

Search Spectaculars

How do I select the right Spectacular for my campaign??

There are two simple ways to find the best sites for maximum brand impact:

1.

Use our Audience Overlay filter – Overlay billboard locations with live demographic data to identify premium areas where your ideal audience lives, works, and travels. Filter by income, age, lifestyle, or education to ensure your creative is seen by the right people.

2.

Ask Goaty – Our AI assistant can instantly recommend Spectacular locations that balance traffic volume, audience relevance, and creative opportunity — ensuring you get the biggest brand moment for your spend.

Real-World Examples
Times Square, New York City – The world’s most iconic digital Spectacular zone, with full-motion LED boards used by brands like Coca-Cola, Samsung, and Disney for global campaigns.
Sunset Boulevard, Los Angeles – Premium static and digital Spectaculars lining the Hollywood Strip, ideal for entertainment, automotive, and luxury brands.
Chicago’s Magnificent Mile – Wrap-around displays offering high pedestrian dwell time and visibility across retail and tourism districts.
Las Vegas Strip – Immersive LED façades and building-scale Spectaculars used for event launches, gaming, and hospitality.
Downtown Dallas / Houston Galleria Area – Large-scale Spectaculars positioned for business and sports audiences with strong vehicular exposure.

How do I set up artwork for Spectaculars? Static Spectaculars?

60 Feet (18,288 mm)

20 Feet (6,096 mm)

Average Spectaculars setup

Setup artwork at 10% of final print size.

18,288 mm x 6,096 mm @ resolution of 300ppi

Choosing the Right Format

Each billboard type serves a different marketing purpose. Here’s how Spectaculars fit into your media plan:

Objective Ideal Format Typical Placement National Reach Bulletins, Digital Billboards Highways & Interstates Regional Focus Posters Urban/Suburban Corridors Local Engagement Junior Posters Neighbourhoods & Retail Zones High-Impact Branding Spectaculars Major CBDs & Iconic Locations

National reach: Bulletins and digital billboards along highways.
Regional Focus: Posters in suburban and urban areas.
Local Engagement: Junior posters and wallscapes in neighborhoods.
High-Impact Branding: Spectaculars in iconic locations.

Let's Create Impact Together

Ready to elevate your advertising strategy with billboards? Contact us to discuss how we can tailor a campaign that meets your objectives and resonates with your target audience.

Email: sales@billboardsamerica.com or

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