Spectacular.
Formats types and sizes
Formats types and sizes
Go Big. Go Spectacular.
What Are Spectacular Billboards?
Spectacular billboards are the largest, most dominant format in outdoor advertising (OOH), massive displays positioned in the highest-traffic locations across major cities, highways, entertainment districts, and landmark precincts.
These structures exceed conventional billboard sizes, often stretching 40 - 60 feet wide (or larger), delivering unmissable visibility and premium, long reach and exposure.
Spectaculars are impossible to overlook. Their sheer size, elevated positioning, and high-density traffic environments ensure your message reaches hundreds of thousands of people daily. Designed to capture attention instantly, Spectaculars are engineered for brands that want to stand out, make a statement, and generate widespread awareness.
Unmissable scale and dominance. The largest format in OOH creates an immediate impact.
High dwell times in slow-moving corridors. More eyes, more time, more message retention.
Broad and diverse audience reach. Appeals to commuters, families, tourists, and everyday consumers.
Ideal for brand launches, high-profile events, and national campaigns
The Benefits of Spectacular Billboard Advertising
Spectaculars are impossible to overlook. Their sheer size, elevated positioning, and high-density traffic environments ensure your message reaches hundreds of thousands of people daily. Whether you’re launching a product, reinforcing a brand message, or dominating a category, this format delivers unrivalled scale.
Spectacular billboards typically sit in: CBD gateways, Major highways and arterials, Entertainment and sports precincts, High-tourism corridors, Retail and nightlife districts, These environments guarantee continuous exposure to commuters, families, professionals, tourists, and daily shoppers.
Being featured on a Spectacular billboard elevates perception.
Brands that appear on landmark OOH assets are often viewed as established, credible, and industry-leading, increasing confidence and recall
Spectacular billboards are highly effective for: Retail & eCommerce, Automotive, Finance & insurance, Hospitality & tourism, Entertainment & events, Real estate & property groups, Government & public messaging, Local businesses wanting rapid visibility, From small businesses to global corporations, Spectaculars deliver the ultimate “larger than life” presence.
Unlike digital media that can be skipped, blocked, or ignored, Spectacular OOH provides constant, real-world attention.
Your message is working 24/7, building frequency and recall with every passing audience.
Spectacular billboards excel during: Product launches, Seasonal campaigns, Brand takeovers, Special events, Competitive market pushes, High-pressure sales periods.
If your goal is awareness at scale, nothing performs like a Spectacular.
Example Spectacular setup
Setup artwork at 10% of final print size.
18,288 mm x 6,096 mm @ resolution of 300ppi
Each billboard type serves a different marketing purpose. Here’s how Spectaculars fit into your media plan:
Objective Ideal Format Typical Placement National Reach Bulletins, Digital Billboards Highways & Interstates Regional Focus Posters Urban/Suburban Corridors Local Engagement Junior Posters Neighbourhoods & Retail Zones High-Impact Branding Spectaculars Major CBDs & Iconic Locations
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