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Murals

Formats types and sizes

Large Format Murals/Wallscapes25x60 Feet.

Custom Dimensions — Building-Mounted Installations

Murals and Wallscapes transform building façades into monumental brand canvases. Often hand-painted or large-format printed vinyls, these installations dominate the urban landscape with scale, artistry, and authenticity. Located in dense pedestrian areas and vibrant neighbourhoods, they connect brands with culture and community in a way few other formats can.
Sizes vary depending on wall dimensions but typically range from 25x60 feet to full-building wraps, offering hundreds of square feet of creative space. Whether printed, painted, or hybrid, Wallscapes deliver long-term visibility and a sense of permanence that builds brand trust and recognition.

Features

Custom-sized displays mounted directly onto building walls, rooftops, and high-rise façades

Can be printed, hand-painted, or hybrid executions for unique texture and depth

Ideal for urban environments, entertainment districts, and cultural neighbourhoods

Long-term visibility, often remaining in place for several months or seasonal campaigns

Highly shareable — social-media-ready visuals that blend advertising with street art

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How do I select the right Wallscape for my campaign??

  • 1.
    1. Use our Audience Overlay filter – Overlay building-mounted inventory with demographic data to identify urban clusters where your target audience lives and spends time. Filter by age, lifestyle, income, or cultural heritage to match the surrounding vibe.
  • 2.
    1. Ask Goaty – Our AI assistant can find Wallscapes that maximise foot traffic, dwell time, and cultural relevance — helping you match message, mood, and environment for the biggest brand impact.

      Real-World Examples
      SoHo, New York City
       – Hand-painted murals by brands like Gucci, Spotify, and Nike that merge art and commerce on cobblestone corners.
      Downtown Los Angeles (Arts District) – Multi-storey Wallscapes featuring luxury auto, fashion, and tech campaigns viewed by both drivers and pedestrians.
      Wynwood, Miami – Artistic wall executions blending brand storytelling with the neighbourhood’s vibrant creative culture.
      Chicago River North – Long-term printed Wallscapes positioned for visibility from major intersections and rooftop vantage points.
      San Francisco SOMA District – Building-mounted murals visible to commuters entering the city, often used by film studios and tech brands.
  • Goaty mascot
    Guide visualization

    How do I set up artwork for Murals & Wallscapes? Common Sizes:

    60 Feet (18,288 mm)
    25 Feet (7,620 mm)

    Average Murals/Wallscapes setup

    Setup artwork at 10% of final print size.

    18,288 mm x 7,620 mm @ resolution of 300ppi

    Choosing the Right Format

    Every billboard type plays a role in your marketing mix. Wallscapes offer creative permanence and cultural resonance that complement shorter-term formats:

    ObjectiveIdeal FormatTypical PlacementNational ReachBulletins, Digital BillboardsHighways & InterstatesRegional FocusPostersUrban/Suburban CorridorsLocal EngagementJunior PostersNeighbourhoods & Retail ZonesCultural Impact & LongevityMurals / WallscapesBuilding-Mounted Urban Sites

    • National reach: Bulletins and digital billboards along highways.
    • Regional Focus: Posters in suburban and urban areas.
    • Local Engagement: Junior posters and wallscapes in neighborhoods.
    • High-Impact Branding: Spectaculars in iconic locations.

    Let's Create Impact Together

    Ready to elevate your advertising strategy with billboards? Contact us to discuss how we can tailor a campaign that meets your objectives and resonates with your target audience.
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