Formats types and sizes.
Find the Billboard type that suits your style.
Find the Billboard type that suits your style.
In the diverse landscape of American out-of-home (OOH) advertising, billboards remain a powerful medium to capture consumer attention. Understanding the various billboard formats is essential for crafting effective campaigns that resonate with your target audience.
Contact us Hereto discover your options.Spectaculars are oversized, high-profile billboards located in premium spots like Times Square or the Las Vegas Strip. They often feature custom lighting, 3D extensions, or interactive elements. These boards are designed for maximum attention and prestige, often used by major brands for product launches or flagship campaigns.
Bulletins are the classic large-format billboards you see along highways and major arterial roads. Standard size is 14’ x 48’, giving brands maximum visibility to commuters and long-distance travellers. With their large canvas, bulletins are best for high-impact creative and broad brand awareness campaigns.
Posters, often referred to as 30-sheets, are mid-sized billboards typically measuring 10.6’ x 22.9’. They’re placed on secondary roads and in neighbourhoods, making them ideal for local businesses that want to reach customers close to home. Posters are cost-effective and deliver strong frequency, keeping your brand top of mind for drivers and pedestrians.
The smaller format billboards 5' x 11' and 6' x 12' are predominently located in urban neighborhoods, often at eye level. Effective for localized advertising, reaching pedestrians and drivers in city settings. They are a cost-effective option for small businesses and community events.
Murals and wallscapes are large-scale displays applied directly to the side of buildings. Found in busy downtown districts, they create high-impact brand statements and often become part of the streetscape. Because of their size and location, they deliver prestige and immersive storytelling for brands.
Street furniture includes advertising displays integrated into everyday urban fixtures such as bus shelters, kiosks, benches, and newsstands. These formats put your message at eye level and close to point-of-sale locations, making them ideal for retail promotions, product launches, and community engagement.
Transit displays cover bus advertising, subway ads, tram wraps, and train billboards. These formats travel with commuters, creating multiple daily impressions across entire cities. Transit billboard advertising is ideal for campaigns seeking broad reach and frequency, making it one of the most effective OOH options for urban audiences. Whether it’s a bus wrap or moving billboard ad, transit keeps your brand on the mov
Airport advertising reaches a captive, high-value audience of business and leisure travellers. With formats ranging from digital airport screens to baggage claim wraps and terminal billboards, these placements offer long dwell times and premium visibility. Airport billboard advertising is especially effective for brands targeting business travellers, luxury products, and national campaigns where prestige and exposure matter most.
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Email: sales@billboardsamerica.com or Contact us Here.
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