formats

Formats types and sizes.

Find the Billboard type that suits your style.

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See our range of Big Impact sites.

Billboard Advertising Formats in the U.S.

In the diverse landscape of American out-of-home (OOH) advertising, billboards remain a powerful medium to capture consumer attention. Understanding the various billboard formats is essential for crafting effective campaigns that resonate with your target audience.

Contact us Here to discover your options.

Small Portrait Billboard Sites

These portrait sites, predominantly come in 2 popular sizes 3m x 4.5m and 4m x 6m.

Often referred to as Style Panels, Portrait billboards are a cost effective way of providing roadside coverage along inner city locations and retail precincts in high pedestrian or vehicular traffic areas.

These billboards are highly suited to retail sector as the creative can be easily converted from magazine adverts straight to the billboard format.

board

Small Portrait Billboard Sites

These portrait sites, predominantly come in 2 popular sizes 3m x 4.5m and 4m x 6m.

Often referred to as Style Panels, Portrait billboards are a cost effective way of providing roadside coverage along inner city locations and retail precincts in high pedestrian or vehicular traffic areas.

These billboards are highly suited to retail sector as the creative can be easily converted from magazine adverts straight to the billboard format.

board

Small Portrait Billboard Sites

These portrait sites, predominantly come in 2 popular sizes 3m x 4.5m and 4m x 6m.

Often referred to as Style Panels, Portrait billboards are a cost effective way of providing roadside coverage along inner city locations and retail precincts in high pedestrian or vehicular traffic areas.

These billboards are highly suited to retail sector as the creative can be easily converted from magazine adverts straight to the billboard format.

board
shape
girl
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Start Searching for the Perfect Billboard.

Small Portrait Billboard Sites

These portrait sites, predominantly come in 2 popular sizes 3m x 4.5m and 4m x 6m.

Often referred to as Style Panels, Portrait billboards are a cost effective way of providing roadside coverage along inner city locations and retail precincts in high pedestrian or vehicular traffic areas.

These billboards are highly suited to retail sector as the creative can be easily converted from magazine adverts straight to the billboard format.

board

Small Portrait Billboard Sites

These portrait sites, predominantly come in 2 popular sizes 3m x 4.5m and 4m x 6m.

Often referred to as Style Panels, Portrait billboards are a cost effective way of providing roadside coverage along inner city locations and retail precincts in high pedestrian or vehicular traffic areas.

These billboards are highly suited to retail sector as the creative can be easily converted from magazine adverts straight to the billboard format.

board

Small Portrait Billboard Sites

These portrait sites, predominantly come in 2 popular sizes 3m x 4.5m and 4m x 6m.

Often referred to as Style Panels, Portrait billboards are a cost effective way of providing roadside coverage along inner city locations and retail precincts in high pedestrian or vehicular traffic areas.

These billboards are highly suited to retail sector as the creative can be easily converted from magazine adverts straight to the billboard format.

board
bg

Outdoor Advertising America

One contact, every billboard across every state.

Choosing the Right Format

Selecting the appropriate billboard format depends on various factors, including campaign objectives, target audience, budget, and desired reach. Here’s a quick guide
  • National Reach: Bulletins and digital billboards along highways.
  • Regional Focus: Posters in suburban and urban areas.
  • Local Engagement: Local Engagement: Junior posters and wallscapes in neighborhoods.
  • High-Impact Branding: Spectaculars in iconic locations.

Let's Create Impact Together

Ready to elevate your advertising strategy with digital billboards? Contact us to discuss how we can tailor a campaign that meets your objectives and resonates with your target audience.

Email: sales@billboardsamerica.com or Contact us Here.

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