Junior Poster
Formats types and sizes
Formats types and sizes
Junior Poster
Junior Posters are compact, street-level billboards that connect brands directly with their local communities. Ideal for neighbourhood visibility, they provide frequent exposure at eye level along busy retail strips, near schools, and within high foot-traffic zones.
Typically measuring 6 feet high by 12 feet wide, junior posters offer 72 square feet of targeted advertising space. Their placement makes them ideal for local promotions, retail events, and community campaigns that thrive on repetition and proximity.
Understanding how junior posters fit into your media mix helps tailor campaigns that resonate with your audience’s daily routine.
Small-format structures placed along local roads, near shopping centres, convenience stores, and residential areas
Perfect for local businesses, retail launches, or community messaging
Viewed by drivers, cyclists, and pedestrians at close range for strong brand recall
Flexible rotation programs available to cover multiple neighbourhoods efficiently
Using the latest census data, you can now overlay your targeted audience demographics data over the billboard locator map
Average Junior Posters setup
Setup artwork at 10% of final print size.
183 mm × 366 mm @ 300 ppi
Selecting the right billboard format depends on reach, audience, and creative intent. Here’s a quick guide:
Objective Ideal Format Typical Placement National Reach Bulletins, Digital Billboards Highways & Interstates Regional Focus Posters Urban/Suburban Corridors Local Engagement Junior Posters Neighbourhoods, Retail Areas High-Impact Branding Spectaculars Iconic Landmarks & City Centres
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