Digital
Formats types and sizes
Formats types and sizes
Digital Billboard Advertising in the U.S.
Digital billboards, also known as Digital Out-of-Home (DOOH) or Digital Bulletins are large-format LED displays located on major highways, commuter corridors, entertainment precincts, and high-traffic urban environments.
Unlike static billboards, digital displays allow advertisers to run full-colour, motion-capable, instantly updatable creative, offering unparalleled flexibility and speed-to-market.
Digital billboard advertising is one of the fastest-growing media channels globally, enabling businesses to deliver timely, targeted, and visually striking messages to audiences on the move.
Why Choose Digital Billboards?
Utilizing cutting-edge LED technology, digital billboards deliver vibrant, crystal-clear images that captivate audiences. These computer-controlled displays allow for instantaneous content updates, enabling advertisers to:
This flexibility positions digital billboards as a powerful medium that combines the broad reach of traditional outdoor advertising with the agility of digital platforms.
No Production Costs: Eliminate expenses associated with printing and shipping, as ads are displayed electronically.
Flexibility: Update your message as frequently as needed weekly, daily, or even hourly to stay relevant and timely.
Multiple Messages: Display various ads in rotation, maximizing the use of your advertising space.
Dynamic Content: Integrate real time information such as weather updates, stock quotes, or news headlines to engage viewers.
Perfect for time sensitive and mobile driven campaigns. Match promotions to weather, events, or time-of-day behaviours.
The Benefits of Digital Billboard Advertising
Digital billboards allow advertisers to: Change creative instantly, Update promotions in real-time, Rotate multiple messages throughout the day, Respond to market conditions or competitor activity, Launch campaigns with no print or installation delays.
Perfect for businesses that need speed, agility, and high-impact visibility.
Digital billboards dominate major commuter routes and landmark positions, ensuring your business is seen by: Daily commuters, Shoppers, Tourists, Professionals, Families, Event and entertainment audiences.
The vibrant LED displays cut through visual noise and command attention.
Digital displays bring campaigns to life through: High-definition visuals, Bright, eye-catching animation, Time-of-day messaging, Sequential storytelling, Rotating offers.
This creates superior stopping power and improves message retention.
Digital billboards support businesses of every size: Local operators promoting nearby services, National brands running coordinated multi-city campaigns, Retailers pushing time-sensitive offers, Event organisers needing real-time schedule changes, Seasonal promotions and holiday messaging, The format is flexible, scalable, and highly efficient.
With no printing or installation required, advertisers benefit from: Lower production costs, Faster campaign activation, Easier creative testing, Environmentally friendly delivery.
This makes DOOH cost-effective and accessible for any marketing budget.
Standard Digital setup autoscale size.
Live Image Area 400 px (h) x 1400 px (w)
Total Artwork Area 400 px (h) x 1400 px (w)
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