DIGITAL BILLBOARDS

Formats types and sizes

Large Format
DIGITAL BILLBOARDS
14x48 feet.

Digital Billboard Advertising in the U.S.

Digital billboards represent one of the fastest-growing sectors in American advertising. As traditional media channels like print, TV, and radio experience declines, digital out-of-home (DOOH) advertising offers dynamic, cost-effective, and timely solutions for businesses seeking impactful exposure.

Why Choose Digital Billboards?

Utilizing cutting-edge LED technology, digital billboards deliver vibrant, crystal-clear images that captivate audiences. These computer-controlled displays allow for instantaneous content updates, enabling advertisers to:

Change messages in real-time
Rotate multiple advertisements
Incorporate videos and dynamic content
Schedule ads for specific times or events

This flexibility positions digital billboards as a powerful medium that combines the broad reach of traditional outdoor advertising with the agility of digital platforms.

Benefits of Digital Billboard Advertising

No Production Costs: Eliminate expenses associated with printing and shipping, as ads are displayed electronically.

Flexibility: Update your message as frequently as needed weekly, daily, or even hourly to stay relevant and timely.

Multiple Messages: Display various ads in rotation, maximizing the use of your advertising space.

Dynamic Content: Integrate real time information such as weather updates, stock quotes, or news headlines to engage viewers.

Digital Billboard

Considerations?

Considerations

Share of Voice: Digital billboards typically host multiple advertisers, with ad slots rotating every 6 to 10 seconds. When purchasing space, you're buying a specific time slot, and multiple slots can be acquired based on availability.
Non-Competition: Many digital billboard operators offer exclusivity within specific industries. If exclusivity is essential for your campaign, consult with your account manager to explore available options.

How do I set up artwork for
Digital Billboard?

48 Feet (14,630mm)

14 Feet (4,267mm)

Average Digital Billboard setup

Setup artwork at 10% of final print size.

1463mm x 427mm @ resolution of 300ppi

Industry Insights

Digital billboards account for approximately 42% of all outdoor advertising revenue in the U.S.
There are over 9,600 digital billboards across the United States, representing a growing segment of the 350,000 total billboards nationwide. Market.us
Digital billboard impressions increased by 30% in 2024 compared to the previous year, highlighting their rising effectiveness in capturing audience attention.
Approximately 60% of consumers notice digital billboards at least once a week, indicating strong engagement levels. Gitnux

National reach: Bulletins and digital billboards along highways.
Regional Focus: Posters in suburban and urban areas.
Local Engagement: Junior posters and wallscapes in neighborhoods.
High-Impact Branding: Spectaculars in iconic locations.

Let's Get Started

Ready to elevate your advertising strategy with digital billboards? Contact us to discuss how we can tailor a campaign that meets your objectives and resonates with your target audience. Call us at: 1-800-BILLBOARD

Email: sales@billboardsamerica.com or

Contact us Here.

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