The industry is guided by federal, state, and local laws, most notably the Highway Beautification Act. Content is also guided by industry best practices from the OAAA (Out of Home Advertising Association of America). We review every ad to ensure it's fully compliant, so you don't have to worry about the legal details.

The most iconic and expensive billboards are in New York's Times Square and on the Sunset Strip in Los Angeles. A single, prominent digital screen in these locations can cost from $100,000 to over $400,000 for a four-week period due to the massive, global audience they command.

Billboard advertising costs in New York vary based on location, format, size, and duration. On average, prices range from $1,000 to $20,000 per month, with premium placements like Times Square, Downtown Brooklyn, or near major highways such as the I-95, I-87, and Long Island Expressway (I-495) costing significantly more. Flexible pricing is available depending on your campaign goals and target areas. Learn more about billboard pricing.

Yes, we offer both digital and static billboard options throughout New York. Digital billboards provide dynamic content with real-time updates and rotating creatives, making them ideal for high-impact, time-sensitive campaigns. Static billboards offer round-the-clock exposure and are cost-effective for longer-term branding. Discover more about available formats and locations. Explore more about billboard types.

We recommend booking your New York billboard advertising 1 to 3 months in advance, especially if you're targeting high-demand areas like Times Square, SoHo, Downtown Manhattan, or near major venues such as Barclays Center, Madison Square Garden, or Yankee Stadium. Early booking helps secure top locations and ensures smooth creative production and approval timelines. Contact us now to get started.