Question 1

What is "Outdoor" advertising?

Accepted Answer

"Outdoor" or "Out-of-Home" (OOH) advertising is simply any advertising that reaches people when they are outside of their homes. It includes everything from giant roadside billboards and ads on buses to screens in airports, train stations, and elevators.

Question 2

What's the difference between static and digital billboards?

Accepted Answer

Static Billboards : A single, printed ad for your whole campaign. Simple and effective.  Digital Billboards (DOOH) : Multiple ads on a rotating LED screen. We make it easy to upload and change your ad anytime.

Question 3

How do I get on a digital bulletin?

Accepted Answer

Search our map for digital bulletin locations. Request a proposal for the boards you want. We’ll book the space, schedule your campaign, and handle the upload.

Question 4

How do I get on a static bulletin?

Accepted Answer

Look for static bulletins on our map. Request a proposal for the sites you’re interested in. We’ll manage printing, install, and send you proof when it’s live.

Question 5

How do I get on a poster?

Accepted Answer

Browse poster boards on our map. Request a proposal for your preferred neighbourhoods. We’ll organise the booking and handle the rest.

Question 6

How do I get on a spectacular?

Accepted Answer

Search for spectacular billboard sites on our map. Request a proposal. We’ll confirm availability and coordinate all production and installation.

Question 7

How do I get on a wallscape or mural?

Accepted Answer

Check our map for wallscape and mural opportunities. Request a proposal. We’ll book the site and manage the install from start to finish.

Question 8

How do I get on a bus shelter?

Accepted Answer

Find bus shelters in your area on the map. Request a proposal. We’ll confirm availability and take care of booking and installation.

Question 9

How do I get on a bench or other street furniture?

Accepted Answer

Search the map for benches, kiosks, or other street furniture formats. Request a proposal. We’ll book the spots and manage production.

Question 10

How do I get on a kiosk or phone booth?

Accepted Answer

Check our map for kiosks and phone booths. Request a proposal. We’ll arrange the booking and make sure your ad is installed.

Question 11

How do I get on a bus side or wrap?

Accepted Answer

Select bus routes or wraps from the map. Request a proposal. We’ll handle printing, wrapping, and confirming schedules with the fleet.

Question 12

How do I advertise inside buses?

Accepted Answer

Search for bus interior formats on our map. Request a proposal. We’ll arrange interior cards, panels, or digital screens.

Question 13

How do I advertise inside trains or subways?

Accepted Answer

Search for train or subway formats on our map. Request a proposal. We’ll book carriage panels, wraps, or station posters.

Question 14

How do I advertise at a transit shelter?

Accepted Answer

Check the map for transit shelter locations. Request a proposal. We’ll confirm your booking and manage the display.

Question 15

How do I advertise in an airport on digital screens?

Accepted Answer

Find large format digital screens on the map. Request a proposal. We’ll book the placement and upload your creative.

Question 16

How do I advertise in an airport with static billboards?

Accepted Answer

Look for static airport billboards on our map. Request a proposal. We’ll handle the booking and printing.

Question 17

How do I advertise in baggage claim?

Accepted Answer

Search for baggage claim displays on our map. Request a proposal. We’ll book and coordinate the placement.

Question 18

How do I advertise with concourse or walkway banners?

Accepted Answer

Find concourse and walkway banners on the map. Request a proposal. We’ll handle the production and installation.

Question 19

How do I advertise at jet bridges or gate areas?

Accepted Answer

Check the map for jet bridge and gate options. Request a proposal. We’ll book and coordinate with the airport.

Question 20

How do I advertise at security checkpoints?

Accepted Answer

Find security tray and checkpoint branding on the map. Request a proposal. We’ll manage the logistics and approvals.

Question 21

How do I advertise in airport retail or duty-free?

Accepted Answer

Look for retail and duty-free activations on the map. Request a proposal. We’ll organise the placements and work with airport retail partners.

Question 22

How do I advertise with airport floor decals or window clings?

Accepted Answer

Search for decal and cling options on the map. Request a proposal. We’ll handle printing and install.

Question 23

How do I advertise on airport shuttles or in car parks?

Accepted Answer

Check the map for shuttle and car park ad spots. Request a proposal. We’ll manage the wrap, install, and booking.

Question 24

What if you don’t have the exact site or format I want?

Accepted Answer

We don’t have every single location on our map yet. If you can’t find what you need, get in touch and we’ll source it for you anywhere in the country.

Question 25

What is the difference between digital and static billboards?

Accepted Answer

Static billboards display a single printed advertisement for the duration of your campaign, typically four weeks or longer. Digital billboards rotate multiple advertisements in a loop, with your message appearing for several seconds at a time throughout the day. Static billboards offer continuous visibility, while digital billboards provide flexibility to update messaging quickly and target different times of day.

Question 26

Which billboard format is better for brand awareness?

Accepted Answer

Both static and digital billboards are effective for brand awareness. Static billboards provide continuous, uninterrupted exposure ideal for simple brand messages. Digital billboards allow for dynamic content, dayparting, and the ability to run multiple creative versions. The best choice depends on your campaign goals, budget, and whether you need flexibility to change messaging during the campaign.

Question 27

How often does my ad appear on a digital billboard?

Accepted Answer

Digital billboards typically rotate 6 to 8 advertisements in a loop, with each ad displaying for 8 to 10 seconds. Your ad will appear approximately 6 to 8 times per minute depending on the number of advertisers sharing the board. Most digital billboard contracts guarantee a specific number of daily impressions or share of voice.

Question 28

Can I run video or animation on digital billboards?

Accepted Answer

Most digital billboards display static images rather than full video due to traffic safety regulations. However, some locations allow subtle motion or animation. High-impact spectaculars and certain urban placements may support full motion video. Check with us about specific board capabilities in your target market.

Question 29

Are digital billboards visible at night?

Accepted Answer

Yes, digital billboards are highly visible at night. They use LED technology that automatically adjusts brightness based on ambient light conditions. Many advertisers consider nighttime visibility a major advantage of digital billboards compared to static billboards, which require external lighting.

billboard-types

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