Format types and Pricing.

For digital / LED “spectacular” type billboards (or high-visibility urban billboards), 4-week rates can climb often to US $3,500 to US $25,000+ depending on location and demand.

In top-tier metro / high-traffic areas (e.g. downtown parts of major cities), a “spectacular” billboard (especially digital or 3-D wrap etc.) could cost US $50,000+ per month.

Premium spectacular
US $15,000 - US $30,000 per 4 weeks.

Top-tier, Super Spectacular
US $40,000 - US $50,000+ per 4 weeks.

Many bulletin static billboards in small or mid-size markets cost approximately US $1,000 - US $5,000 for 4 wks. In more competitive mid-size cities (or moderate traffic zones), the cost tends to be in the US $1,500 - US $5,000+ per 4 wks range. In larger metropolitan markets, or along high-traffic corridors, bulletin costs can climb much higher - often US $5,000 - US $15,000 per 4 wks.

Small or mid-size markets
US $1,000 - US $5,000 x 4 wks

Large Metro and high-traffic corridors
US $5,000 - US $15,000 x 4 wks

As a rule of thumb, in small or rural markets medium-size/static poster boards tend toward the lower end (under US $1,000/month), whereas in suburban or mid-size markets they more commonly run US $2,500–US $4,000/month, to reflect higher traffic and visibility.

Small or rural markets.
Approx US $1,000 - US $2,500 x 4 wks

Sites with higher traffic and visibility.
Approx US $2,500 - US $4,000 x 4 wks

Because “Junior Poster” boards are smaller and typically located in lower-traffic or lower-demand areas, they:

Have fewer impressions / eyeballs (less reach = lower value), making demand lower.

Are cheaper to produce, mount, and maintain, so lease/operators price them modestly.

Are often used for hyper-local or short-term campaigns (local businesses, neighborhood events, test-market ads), where advertisers expect lower reach.

Junior Poster (Small Billboard Sign)
US $400 to US $850 per 4-week period.

Typical Market Cost Ranges (Per 4-Week Period) for Rail / Station Advertising in the U.S.

Budget / low-impact: small poster or interior-train card
assume $75–$150 per display per 4 weeks (per train car or small poster in a low-ridership station).

Mid-impact station panels
$400–$950 per display (per 4 weeks)

Campaign-scale buys / small-system packages
$1,000–$5,000 per 4-week block

Full station takeover in major city hubs
$25,000–$75,000+ per station per 4 weeks

Multi-station / multi-display or rail-system packages
A modest 3–5-station buy might run $10,000 – $25,000 per 4 weeks, dependent on coverage and format.

Because wallscapes vary enormously in size (building-side surface area), visibility (downtown vs side street), and traffic/foot-traffic context, their pricing doesn’t have a tight “standard size × standard rate” in the way that bulletin or poster billboards often do.

Depending on city and size.
US $5,000 - US $50,000 per 4 wks

Pricing varies a lot by city, format, traffic / pedestrian density, and duration. Here’s a breakdown of typical 4-week market cost rates for street-furniture across the U.S

Bench-type street furniture in smaller or lower-traffic markets:
US $150–$300 per 4 weeks

Mid-market bench/shelter in moderate cities/suburbs:
US $250–$500 per 4 weeks

Transit-shelter / urban-panel / street-level ads
(depending on demand and visibility)
US $1,500–$6,000 per 4 weeks

Typical Bus-Advertising Rate Bands (per bus / per 4 weeks)

Low-cost entry options

Interior cards + small side-panels = $50–$600 range
Good for local SMBs, grassroots campaigns, public messaging.

Mid-Impact

King/Queen boards or large side-panels = $1,000–$3,000
Ideal for suburban/mid-market advertisers competing regionally.

High-Impact / Mobile Dominance

Full wraps = $4,000–$10,000+
Brand takeovers, major metros, enterprise advertisers.

Given the wide variation, here’s a practical set of baseline assumptions, useful for early budgeting.

Low-cost / regional-airport placements (small static or digital panel):
US $4,000 – US $10,000 per 4 wks

Mid-tier / medium-airport standard static banners or digital screens:
US $10,000 – US $25,000 per 4 wks

High-visibility, Major Airports static or digital “premium” placements:
US $25,000 – US $50,000+ per 4 wks

Full-screen digital networks or multi-screen campaigns in large airports: US $35,000 – US $115,000 per 4 wks (depending on number of screens and placements)