Billboards for Healthcare Providers: Clinics, Dentists, Vets and More

Healthcare is local. Patients choose providers near their homes, workplaces, and schools. That makes billboards one of the most effective ways for healthcare providers to reach people where they live and commute. From dentists and chiropractors to urgent care clinics and veterinary practices, outdoor advertising builds trust and drives action at a cost that rivals digital.

Why Billboards Work for Healthcare Providers

• High visibility, local trust
Healthcare is built on visibility and credibility. Billboards place your practice in front of thousands of daily commuters in your local community.
• Cost competitive with digital
National benchmarks show OOH advertising averages around $7–$20 CPM (cost per thousand views), which is comparable to Facebook and Google display ads. (TastyAd CPM Comparison) (Broadsign)
• Proven to drive patient action
Research shows 3 in 4 adults take an action after seeing an out of home ad, including searching online, visiting a location, or calling for more information. (OAAA/Morning Consult)
• A leading OOH category
Hospitals, Clinics and Medical Centers are consistently ranked among the top five billboard-spending industries in the U.S. according to OAAA’s Facts & Figures. This repeat spend signals that billboards work for healthcare. (OAAA 2024 Facts & Figures)

Types of Healthcare Providers We Help

Provider Type Typical Goal Example Billboard Use
Dentists and Orthodontists Book new patients, promote braces or cosmetic dentistry “Now Accepting Patients” or “Free Consultations – Exit 14”
Urgent Care Clinics Increase walk-ins and awareness of new locations “Open 7 Days – Walk In Today” or “Flu Shots Available Here”
Chiropractors and Physiotherapists Build trust and recognition locally “Back Pain Relief – Call Today”
Veterinarians and Animal Clinics Drive pet owners to book check-ups or services “Vet Care Nearby – New Clients Welcome”
Specialist Clinics Promote elective procedures or niche services “New Cardiology Clinic – Appointments Available”

Measuring Success

Healthcare providers do not have to guess whether billboard campaigns are working.
• Use trackable phone numbers unique to your billboard campaign.
• Add a QR code or short URL for appointment booking or inquiries.
• Compare appointment volume and enquiries during your billboard flight to your baseline.
• Track search engine data — many patients will Google your clinic name after seeing a billboard.

How Much It Costs

• Static boards in smaller cities often start around $500 to $1,500 per month. (Dash Two)
• Digital boards can be purchased in shorter flights, with flexible scheduling and rotating creatives.
• CPMs for programmatic digital OOH average around $7.17, making them highly competitive compared to online ads. (Place Exchange H1 2023 Report)

Why Now Is the Time

• OOH is growing: U.S. out of home advertising revenue reached $9.13B in 2024, up 4.5 percent year-over-year. Digital OOH grew even faster at 7.5 percent. (OAAA 2024 Facts & Figures)
• Healthcare ad spend is rising: The U.S. healthcare advertising market was $23.5B in 2023, projected to reach $33.8B by 2032. That growth means more practices are advertising — and billboards are a cost-effective way to compete. (PRNewswire)