Why Insurance Companies Should Invest in Billboards

Insurance is one of the most competitive industries in the United States. With thousands of agents, brokerages, and national brands all vying for attention, the question is simple: how do you make sure your name is the one people remember when it matters most?

Billboards provide a powerful answer. Out-of-home (OOH) advertising isn’t just about visibility—it’s about trust, credibility, and being top of mind when customers are ready to take action.

1. Billboards Create Local Authority

Insurance is personal. People want to work with someone in their community who feels established and reliable. A billboard in a high-traffic area signals permanence and professionalism in a way digital ads never can. Unlike a banner that disappears when budgets shift, a billboard demonstrates stability—exactly what customers want from their insurer.

2. They Keep You Top of Mind at Decision Time

Most people don’t think about insurance until they need it: after buying a car, moving into a new home, or starting a family. Billboards work because they plant your name in memory long before the buying moment. When the time comes, they’ll already know who to call.

3. Broad Reach with Local Precision

Billboards allow insurers to target specific communities, neighbourhoods, or commuter routes. Want to reach homeowners in growing suburbs? Or drivers on a busy highway? Outdoor advertising ensures your message is seen by the exact market you want, every single day.

4. Pairing with Digital Campaigns

The best-performing insurance campaigns pair billboards with digital. Billboards deliver mass exposure and credibility, while search and social ads capture the customer’s intent once they look you up. This creates a seamless customer journey: see the billboard, remember the brand, and then click to buy.

5. Perfect for Brand and Product Messages

Insurance companies use billboards to highlight:

• Auto insurance rates – “Drive safe, save more.”
• Home and renters insurance – “Protect what matters most.”
• Life insurance – “Peace of mind for your family.”
• Local agent branding – “Your trusted neighbour in insurance.”

Clear, bold headlines and memorable visuals stick with drivers and pedestrians long after they’ve passed the sign.

6. Proven ROI in Insurance

Studies show that outdoor advertising boosts brand recall by up to 40% more than digital alone. For insurance, where lifetime customer value is high, even a small lift in awareness can translate into major long-term revenue.