Billboards for Healthcare Providers, Clinics, Dentists and Vets

Billboards for Healthcare Providers: Clinics, Dentists, Vets and More

Healthcare is local. Patients choose providers near their homes, workplaces, and schools. That makes billboards one of the most effective ways for healthcare providers to reach people where they live and commute. From dentists and chiropractors to urgent care clinics and veterinary practices, outdoor advertising builds trust and drives action at a cost that rivals digital.

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Why Billboards Work for Healthcare Providers

High visibility, local trust

Healthcare is built on visibility and credibility. Billboards place your practice in front of thousands of daily commuters in your local community.

• Cost competitive with digital

National benchmarks show OOH advertising averages around $7–$20 CPM (cost per thousand views), which is comparable to Facebook and Google display ads. (TastyAd CPM Comparison) (Broadsign)

• Proven to drive patient action
Research shows 3 in 4 adults take an action after seeing an out of home ad, including searching online, visiting a location, or calling for more information. (OAAA/Morning Consult)

• A leading OOH category
Hospitals, Clinics and Medical Centers are consistently ranked among the top five billboard-spending industries in the U.S. according to OAAA’s Facts & Figures. This repeat spend signals that billboards work for healthcare. (OAAA 2024 Facts & Figures)

Types of Healthcare Providers We Help

Provider Type: Dentists and Orthodontists
Typical Goal: Book new patients, promote braces or cosmetic dentistry
Example Billboard Use: “Now Accepting Patients” or “Free Consultations – Exit 14”

Provider Type: Urgent Care Clinics
Typical Goal: Increase walk-ins and awareness of new locations
Example Billboard Use: “Open 7 Days – Walk In Today” or “Flu Shots Available Here”

Provider Type: Chiropractors and Physiotherapists
Typical Goal: Build trust and recognition locally
Example Billboard Use: “Back Pain Relief – Call Today”

Provider Type: Veterinarians and Animal Clinics
Typical Goal: Drive pet owners to book check-ups or services
Example Billboard Use: “Vet Care Nearby – New Clients Welcome”

Provider Type: Specialist Clinics
Typical Goal: Promote elective procedures or niche services
Example Billboard Use: “New Cardiology Clinic – Appointments Available”

Measuring Success

Healthcare providers do not have to guess whether billboard campaigns are working.
• Use trackable phone numbers unique to your billboard campaign.
• Add a QR code or short URL for appointment booking or inquiries.
• Compare appointment volume and enquiries during your billboard flight to your baseline.
• Track search engine data — many patients will Google your clinic name after seeing a billboard.

How Much It Costs
• Static boards in smaller cities often start around $500 to $1,500 per month. (Dash Two)
• Digital boards can be purchased in shorter flights, with flexible scheduling and rotating creatives.
• CPMs for programmatic digital OOH average around $7.17, making them highly competitive compared to online ads. (Place Exchange H1 2023 Report)

Why Now Is the Time

• OOH is growing: U.S. out of home advertising revenue reached $9.13B in 2024, up 4.5 percent year-over-year. Digital OOH grew even faster at 7.5 percent. (OAAA 2024 Facts & Figures)
• Healthcare ad spend is rising: The U.S. healthcare advertising market was $23.5B in 2023, projected to reach $33.8B by 2032. That growth means more practices are advertising and billboards are a cost-effective way to compete. (PRNewswire)

FAQs

Q: Are billboards affordable for small healthcare providers?
A: Yes. Many local campaigns start at $500 to $1,500 per month. Digital boards can be purchased for even shorter flights at lower entry costs.

Q: What types of healthcare businesses benefit most?
A: Dentists, urgent care clinics, chiropractors, physiotherapists, vets, and specialist clinics all see strong results from billboard visibility.

Q: How can we track ROI?
A: Track unique phone numbers, QR codes, and appointment bookings during your billboard campaign compared to your baseline.

Q: Can we run short seasonal campaigns?
A: Absolutely. Digital OOH makes it easy to run campaigns around flu season, dental promotions, or pet vaccination months.

Q: Is OOH proven for healthcare?
A: Yes. Hospitals, Clinics, and Medical Centers are consistently ranked in the top five billboard-spending categories in the U.S., showing that providers trust the medium. (OAAA 2024 Facts & Figures)