Rail Advertising
Formats types and sizes
Formats types and sizes
Rail Advertising in the U.S.
Rail advertising in the United States offers a dynamic platform to engage a diverse and captive audience. With millions of Americans relying on rail systems daily, from metropolitan subways to commuter trains, this medium provides unparalleled opportunities for brand exposure.
High Dwell Time: Commuters often spend significant time on platforms and trains, increasing ad visibility.
Captive Audience: Limited distractions mean passengers are more likely to notice and engage with advertisements.
Broad Reach: Rail systems traverse urban and suburban areas, connecting brands with a wide demographic.
Versatile Formats: From static posters to full-train wraps, rail advertising offers various creative options.
Popular Rail Advertising Formats
Platform Posters
Description: Large static ads placed on station platforms.
Benefits: High visibility to waiting passengers; ideal for brand awareness campaigns.
Train Interior Cards
Description: Ads positioned above seats or on walls inside train cars.
Benefits: Captures attention during commutes; suitable for detailed messaging.
Train Wraps
Description: Full or partial exterior wraps on train cars.
Benefits: Transforms trains into moving billboards; maximizes exposure across routes.
Digital Displays
Description: Dynamic digital screens located in stations or inside trains.
Benefits: Allows for rotating content; can be updated in real-time for timely messaging.
Average Rail Advertising setup
Setup artwork at 10% of final print size.
1463mm x 427mm @ resolution of 300ppi
Or
